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How Local Landing Pages Turn Bricks to Clicks
When we think about landing pages, we think digital-first. Many of our clients at Rainmaker Digital Services are Internet natives with digital-first business models; it’s understandable. But brick and...
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Craft a Compelling Podcast
Like podcasts? You’re not alone. There are roughly 4 million podcasts published right now, and the number shoots up every year. Podcasts are among the most popular media on earth. Shows like Crime...
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State of the Platform: Course Creation Made Simple
Greetings, Rainmakers! It’s an exciting time here at Rainmaker HQ, as we’ve been upgrading technology for many of our clients. We have over 50 sites migrated from the Legacy version of Rainmaker...
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Google’s Rules for Ranking
Greetings Rainmakers! The rules of marketing are always in flux, and this edition of the Dispatch takes a look at what’s changing. From Google’s guidelines to conversion case studies and corporate...
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Don’t Forget Facebook
Facebook’s still the biggest social media platform on earth — though you might not know it if you read marketing trade publications. TikTok, LinkedIn and Instagram get more press. Facebook sometimes...
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Create Email Conversations Through PII
Email is the most important digital marketing channel you have. Just like real life, relationships are built through one-on-one conversations over time. Communicating directly with your audience...
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Building Brand Loyalty in a Cynical World
Why do people buy Heinz® ketchup, Apple® smartphones or Kleenex® tissues over other brands? Branding. It’s one thing to be able to sell someone a product or service once. But to get them to be loyal...
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State of the Platform: The Power of Autoresponders
Greetings Rainmakers! It’s been a crazy busy month for me, and a busy month for the team too. I’ve had the chance to see a few of you in person and chatted over Zoom with others; it’s been great to...
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The Latest Digital Business Essentials
Greetings Rainmakers! David here, doing this one for Ed. I’ve had an interesting experience lately. I’m mostly a copywriter, but recently I’ve been dabbling in sales, trying to help an acquaintance...
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Build Backlinks Google Will Love
Google’s been all over the news lately. Results have gotten much less useful over the last few years, and headlines proclaiming Google’s downfall are everywhere. It wasn’t always this way. Google is...
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